Tag Archives: ux

Design Secrets from the Android Team @ SXSW

Helena Roeber (@helenaroeber) and Rachel Garb (@rachelgarb), who have both contributed to the design principles of google’s android, share the thought process behind their design success.

  1. “Enchant me. Simplify my life. Make me amazing.” Love the girl power/female speakers at Android Design Principles #androidux #sxsw
  2. Make me amazing – isn’t that exactly what we want from our devices?  They extend ourselves beyond what we can do without them, and what a huge win if they can make us amazing too.
  3. For every interaction that might trigger a negative emotion, always offer 3 that offer a positive one. #androidux #swsx
  4. .@helenaroeber Android UX team: We wanted to speak more to people’s hearts [with our designs]. #androidux http://pic.twitter.com/vqLw98PZkc
  5. Bring a ray of sunshine into the life of users. Simplify their lives and focus attn in what matters to make exp amazing #androidux #sxsw
  6. Use beautiful images to create positive experiences for the user.
  7. The most luxurious principle of this presentation! RT @charohenriquez: Delight me in surprising ways! #androidux #SXSW
  8. Paradox: technology has the power to bring us closer except that the interface & hardware keep getting in the way. #androidux #SXSW
  9. Customer complaints are really just #innovation opportunities in disguise. #androidux #SXSW2013
  10. I love the idea renaming a list of things to fix into something approachable and positive. #androidux #sxsw
  11. RT Excellent explanation of design principles behind android UX. “decide for me but let me have final say” is my favourite. #sxsw #androidux
  12. Create defaults for users so they have fewer choices, but let them override those defaults if they choose.
  13. Users are overwhelmed by options and limitless flexibility. #androidux #SXSW
  14. Only show users what they need, when they need it.
  15. The Android UX team refuses to use the phrase “are you sure?” in their UIs #androidux #sxsw
  16. Keep it brief. Use fewer words. The world needs this advice! #androidux
  17. #androidux words are powerful. Encouragement is powerful. I first learned that in Sunday school #SXSW
  18. Little annoyances have the power to erase all the magic in your world #androidux #whyIdoUX

Takeaways for HR Tech from SXSW 2012

SXSW Interactive 2012 was my first time at SXSW, and I found inspiration for making HR Tech better from a number of channels including film, gaming, media agencies, and consumer focused start-ups.

Treat applicants like a consumer and let them be social

  • Let applicants be social about the jobs they are applying to, potentially letting them share the  fact that they are applying with friends, ask for recommendations
  • Help applicants sell themselves – they have a difficult time demonstrating their passion to an  applicant tracking system
  • Let applicants link to their rich online content, if applicable to the job application

APIs are a growing trend

  • Companies are making millions off just API transactions
  • APIs are now primarily written in REST, not SOAP
  • Well-document your API and make the documentation public
  • Create tools for programmers to build transactions with your API

Mobile is huge and is not being replaced by tablets

  • It is now an appendage to people, and everyone was a “cyborg” during SXSW12, per Amber Case
  • Mobile has become notebook, internet, phone, map, entertainer, camera, video cam and more, in one
  • Video and photos are the new “text”

From the gaming world we learn the importance of incentivizing users = goals & metrics

  • With gaming, people are incentivized to complete tasks
  • People like to see visually that they are making goals
  • Users by nature have a hard time figuring out metrics and are embarrassed by it
  • Requirements for a user to get into a good flow with software:
    • Goals, then challenges,  then skills, then feedback, then control

Relevance more important that simplicity

  • In user’s mind, relevance = usability
  • No matter how simple you make something, it isn’t usable to the user unless it does what they wanted to do
  • In the case of job applications, less clicks does not = user satisfaction.  Rather, the right questions and truthful feedback = user satisfaction.