Tag Archives: google

Design Secrets from the Android Team @ SXSW

Helena Roeber (@helenaroeber) and Rachel Garb (@rachelgarb), who have both contributed to the design principles of google’s android, share the thought process behind their design success.

  1. “Enchant me. Simplify my life. Make me amazing.” Love the girl power/female speakers at Android Design Principles #androidux #sxsw
  2. Make me amazing – isn’t that exactly what we want from our devices?  They extend ourselves beyond what we can do without them, and what a huge win if they can make us amazing too.
  3. For every interaction that might trigger a negative emotion, always offer 3 that offer a positive one. #androidux #swsx
  4. .@helenaroeber Android UX team: We wanted to speak more to people’s hearts [with our designs]. #androidux http://pic.twitter.com/vqLw98PZkc
  5. Bring a ray of sunshine into the life of users. Simplify their lives and focus attn in what matters to make exp amazing #androidux #sxsw
  6. Use beautiful images to create positive experiences for the user.
  7. The most luxurious principle of this presentation! RT @charohenriquez: Delight me in surprising ways! #androidux #SXSW
  8. Paradox: technology has the power to bring us closer except that the interface & hardware keep getting in the way. #androidux #SXSW
  9. Customer complaints are really just #innovation opportunities in disguise. #androidux #SXSW2013
  10. I love the idea renaming a list of things to fix into something approachable and positive. #androidux #sxsw
  11. RT Excellent explanation of design principles behind android UX. “decide for me but let me have final say” is my favourite. #sxsw #androidux
  12. Create defaults for users so they have fewer choices, but let them override those defaults if they choose.
  13. Users are overwhelmed by options and limitless flexibility. #androidux #SXSW
  14. Only show users what they need, when they need it.
  15. The Android UX team refuses to use the phrase “are you sure?” in their UIs #androidux #sxsw
  16. Keep it brief. Use fewer words. The world needs this advice! #androidux
  17. #androidux words are powerful. Encouragement is powerful. I first learned that in Sunday school #SXSW
  18. Little annoyances have the power to erase all the magic in your world #androidux #whyIdoUX

What Makes Google So Great?

Google is one of the biggest success stories of the dot net boom.  What is it about the software that attracts millions of users?

It Works
When a user enters a keyword into Google, she trusts that the results displayed are very thorough, and that Google has delved into the depths of the world wide web.  Google was arguably the first search engine to bring such powerful software to its users.

It’s Transparent
Google doesn’t filter the data based on a guess of what you want (at least not without telling you first).  You decide what to filter on.  Plus, it doesn’t sneak ads in among the data, making it hard to discern between sponsored information and “organic” searches.  Sources of information are clearly labeled.

Little Brain Effort Required
The user doesn’t have to understand exactly what he is looking for to find information.  He can use Google without having to think.

Simplicity & Ease of Use
Like facebook, Google streamlines it’s user interface to require no training, and to hide advanced features from the novice user. 

Many other factors have attributed to its success as a company, the above just touches on the success of the software.  Google raised the bar all of the other software companies must strive to achieve.  Are we there yet?