Tag Archives: Career Site

10 Steps to a Super Usable Career Site

Super Usable Career Site

It is possible to have a dynamic career site that attracts high quality applicants, while reducing the time to fill.  The below strategies will give you a jump start in making a super usable career site.

Be Accommodating

Design the web site for multiple browsers, for mobile, ipad and for plain text readers.

Show Your True Colors

Leverage your corporate brand and decorate your career site with colors, logos and wording that reflects your culture.

Make it Easy to Apply Now

Put a link to your career site on the company’s home page.  Reduce the number of clicks needed to get to a list of active jobs.  Make the apply now button stand out.

Provide Clear and Relevant Job Information

Write easy to understand job titles and descriptions.  Provide information applicants will need to know about the job up-front so they can either become enthusiastic about how well they fit the criteria, or self-select out at the beginning of the process.

Outline Expectations

Once the applicant clicks on the Apply Now button, provide information on how long the process will take, what information is needed, and what the next steps in the hiring process are.

Collect Only What You Need

Put your thinking cap on and figure out exactly what information will need to be collected during the initial application to make a decision to move the applicant ot the next step of the hiring process. Don’t collect info that is needed three steps down the road.  Use a phase 2 application for additional information needed later.

Keep Forms Small

Usability studies show that “short term memory famously holds only about 7 chunks of information, and these fade from your brain in about 20 seconds” (Jakob Nielson, “Short Term Memory and Web Usability.”  Keep forms short so that the applicant’s mind doesn’t wander or get overwhelmed.

Give Progress Updates

Provide progress meters during the online application.  After the application is complete, provide status updates to the applicant via emails and online portals.

Follow-Up Often

Leverage auto-emails to stay in touch.  Let applicants know when they are no longer being considered.

Build a Relationship

Hook applicants up with social media.  Make your career site sticky by providing fresh content via a blog or youtube channel.

Follow these 10 strategies and watch your candidate pool increase in quality.  Stay tuned for more in-depth blogs outlining how to accomplish each of the above.

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Sneak Preview of Facebook Career Site Application

At myStaffingPro, we’ve been diligently working on a facebook app that makes it easy for myStaffingPro customers to embed their career sites into their facebook pages.

The app is simple to use: after the admin user of a facebook page selects and installs the facebook app, s/he will be prompted once to login using a myStaffingPro user name and password. The app will then automatically embed the organization’s branded career site into the facebook page:

Public users of the facebook page can click on the Jobs tab to search for an active job and apply. Interested applicants can even sign up to be automatically notified of new job openings.

Applicants can easily share the job with their friends via the Share Opening tool. Those who apply are tracked with a source code in the applicant tracking system, so recruiters can see which applicants applied through the facebook app.

A big shout out to Jeremy for all his effort in learning facebook API-speak, and creating this useful app!

To see a live demo of it, go to: https://www.facebook.com/meetingplaceonmarket

What do you think?

How to Create a Branded Career Site in Minutes, For Free

There is a little known online wizard, offered by applicant tracking system myStaffingPro, that allows organizations the ability to setup a branded, SEO (search engine optimized) career portal with just a few clicks.

Steps to Create Portal:

  1. Enter your organization’s contact information via this link: http://mystaffingpro.com/freetrial/freetrial.asp
  2. Click the Proceed to the Next Step button
  3. Now, you’ll be prompted to enter information regarding your profile. In this example, I am setting up a career site for the coffee company, KaffeeScape:
    1. Choose the job site URL. My example: kaffeescape.appone.com
    2. Enter a default location, category & job title
    3. Upload a logo (jpg format)
    4. Choose if you would like to collect EEO information from applicants (Gender & Ethnicity information)
    5. Choose from a variety of web site templates. (I choose the beige “full” layout, 10 different layouts are available, as identified below), and click Submit.

Branded Career Site

Soon, I receive an email letting me know my new career portal is live:

Search Engine Optimized (SEO) Career Site

With a back-end user name and password, I can add jobs and post them to the career site. The jobs are also automatically posted to free job boards Indeed and SimplyHired.

New users can use the portal for free for 30 days. After the 30 days, a user can choose to become a monthly subscription customer of myStaffingPro for as low as $60/month and maintain the portal, as well as gain access to a variety of applicant tracking tools.

It’s a great way to get your own career site up and running quickly, no IT support needed.