Takeaways for HR Tech from SXSW 2012

SXSW Interactive 2012 was my first time at SXSW, and I found inspiration for making HR Tech better from a number of channels including film, gaming, media agencies, and consumer focused start-ups.

Treat applicants like a consumer and let them be social

  • Let applicants be social about the jobs they are applying to, potentially letting them share the  fact that they are applying with friends, ask for recommendations
  • Help applicants sell themselves – they have a difficult time demonstrating their passion to an  applicant tracking system
  • Let applicants link to their rich online content, if applicable to the job application

APIs are a growing trend

  • Companies are making millions off just API transactions
  • APIs are now primarily written in REST, not SOAP
  • Well-document your API and make the documentation public
  • Create tools for programmers to build transactions with your API

Mobile is huge and is not being replaced by tablets

  • It is now an appendage to people, and everyone was a “cyborg” during SXSW12, per Amber Case
  • Mobile has become notebook, internet, phone, map, entertainer, camera, video cam and more, in one
  • Video and photos are the new “text”

From the gaming world we learn the importance of incentivizing users = goals & metrics

  • With gaming, people are incentivized to complete tasks
  • People like to see visually that they are making goals
  • Users by nature have a hard time figuring out metrics and are embarrassed by it
  • Requirements for a user to get into a good flow with software:
    • Goals, then challenges,  then skills, then feedback, then control

Relevance more important that simplicity

  • In user’s mind, relevance = usability
  • No matter how simple you make something, it isn’t usable to the user unless it does what they wanted to do
  • In the case of job applications, less clicks does not = user satisfaction.  Rather, the right questions and truthful feedback = user satisfaction.
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